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The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites. Viral videos are often humorous in nature and may range from televised comedy sketches such as Saturday Night Live's Lazy Sunday to unintentionally released amateur video clips like Star Wars kid. While the viral video phenomenon has occurred in a largely unstructured manner, a number of organizations are attempting to find marketing strategies that rely on the distribution of viral video, with mixed results.
Non-marketing uses The proliferation of camera phones means that many videos shot these days are shot by consumers on these devices. The availability of cheap video editing and publishing tools, such as FORscene, allows video shot on mobile phones to be edited and distributed virally both on the web by email and between phones by Bluetooth. While these products are often used for marketing purposes, consumer shot videos are typically non-commercial videos intended for viewing by friends or family. See also | ||||||||
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