The team has gone through several different logo and sweater changes in its history. One of their first sweaters is now worn on the occasional "vintage night"; a blue rink-shaped rectangle with a hockey stick in it designed by Joe Borovich of North Vancouver. A version of this logo is still in use, as a shoulder patch on the team's current jerseys, with the modern team's colours.

In 1978, aiming for a more "aggressive" image, the team switched to one of its more controversial looks. The new sweaters consisted of a huge yellow, orange, and black striped "V" coming down from the shoulders which, depending on whom you ask, is usually considered to be either their best or (more commonly) worst sweater. This theme was adapted in the mid-1980s to feature the team's emblem on the front rather than the "V" (the emblem had previously been worn only on the arms). The logo consisted of the word "Canucks" in a diagonal slant and is part of the blade of a skate. The logo, with its laser-like design, was sometimes referred to as the "Star Wars" logo, or, more commonly, the "Downward Skate". Eventually the yellow home jerseys were scrapped in 1989 in favour of more conventional white ones, and the triangular shoulder stripes which adorned the post-"V" jerseys were discarded at the same time. The new incarnation was worn from 1989-92, when a subtle change was made — and went largely unnoticed for the rest of the jersey's lifespan. The orange was switched to red, and the deep "gold" colour was changed to a much brighter yellow, reportedly because jersey-maker CCM no longer produced the required hues. Actor Martin Lawrence once wore this edition of the Vancouver jersey during an episode of his 1990s sitcom, Martin. In 2006 the Canucks officially abandoned their gradient red alternate jerseys and replaced them with the popular retro stick and rink blue uniforms from the 1970s.