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Sprite is a clear, lemon-lime flavored, non-caffeinated soft drink, produced by the Coca-Cola Company. It was introduced to the United States in 1961. It came from Germany and was first called Fanta Klare Zitrone ("Clear Lemon Fanta"). The trademark was later reconceptualized as Sprite. This was Coke's response to the popularity of 7 Up, which had begun as "Lithiated Lemon" in 1929. It comes in a primarily green and blue can or a green transparent bottle with a primarily green and blue label. Sprite is also found in 8oz. glass bottles. Currently, Sprite is sold in over 190 countries. People who are feeling sick often choose to drink Sprite, believing that it "settles the stomach" due to the high amounts of carbonates and bubbles (however, there is no scientific proof of this). Sprite is often the soft drink of choice for individuals limiting their caffeine intake.
History Originating in Germany as Fanta Klare Zitrone ("Clear Lemon Fanta"), Sprite was introduced to the United States in 1961 to compete against 7-Up. In the 1980s, many years after Sprite's introduction, Coke pressured its large bottlers that distributed 7 Up to replace the competitor with the Coca-Cola product. In large part due to the strength of the Coca-Cola system of bottlers, Sprite finally became the market leader position in the lemon-lime soda category in 1989. Global naming Sprite, as a lemon-lime soda, is refered to by consumers around the world in a variety of ways. It is called lemonade in Australia and New Zealand. In South Africa, Sprite and Schweppes Lemonade are almost interchangeable. In some parts of Switzerland, Sprite (or any other type of lemonade) is also known simply as "citro". Marketing Over the years, Sprite advertising has used the portmanteau word "lymon," combining the words "lime" and "lemon," to describe the flavor of the drink. Recently, Sprite commercials have begun utilizing very quick and rapid way of presentation, also known as subliminal advertising. This method has been dubbed "sublymonal" in the commercials. These advertisements were launched in conjunction with the soda's logo being redesigned. In June 2006 the new Sprite logo began to make its debut on Sprite bottles and cans. The "Sublymonal" campaign was also used as part of the alternate reality game The Lost Experience. In the UK, it is recognised by its slogan "Get The Right Sprite". Variations
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