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Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs. Chris Shipley (Co-founder and Global Research Director for Guidewire Group) is considered the first person to have coined the term "social media." The first ever Social Media Press Release was created and freely shared by Todd Defren, a principal of SHIFT Communications.
Examples of social media Campaigns Oxfam, a global non-profit relief organization, was given the opportunity to auction off Keira Knightley's 2006 Oscar gown. The goal of the social media campaign was to generate awareness for Oxfam while working with a very limited budget. The non-profit engaged Gold Group, a social media agency, to reach out to Keira Knightley fan websites as well blogs and message boards for celebrity gossip. The auction raised $7,855 and about 79 bidders competed, with 2,500 watching the auction on eBay in the final seconds. * Bloggers helped generate offline publicity for Oxfam, including over 150 traditional media mentions across the U.S. * Volvo, in promotion of the release of Pirates of the Caribbean: Dead Man's Chest, started a campaign in which people worldwide could hunt for "Pirates Treasure" which was a pirate-themed Volvo SUV. To promote the contest they allowed people to share tips, clues and even poems through "The Hunt" blog hosted by MSN Spaces. * Volvo was able to get over 30,000 people involved in "The Hunt" leading up to and during the release of the film. * Examples of social media services | ||||||||
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