|
Early life Saul Bass was born in May 8, 1920 in New York City. He studied at the Art Student's League in Manhattan until attending classes with Gyorgy Kepes at Brooklyn College. He began his time in Hollywood doing print work for film ads, until he collaborated with filmmaker Otto Preminger to design the movie poster for his 1954 film Carmen Jones. Preminger was so impressed with Bass’s work that he asked him to produce the title sequence as well. This was when Bass first saw the opportunity to create something more than a title sequence, but to create something which would ultimately enhance the experience of the audience and contribute to the mood and the theme of the movie within the opening moments. Bass was one of the first to realize upon the creative potential of the opening and closing credits of a film. Movie title sequences
Logos designed by Saul Bass Selected logos by Saul Bass and respective dates. image:Alcoa3c.gif|Alcoa (1963) image:Wesson_logo.gif|Wesson Oil (1964) image:Kibun_foods.gif|Kibun Foods (1964) image:Celanese.gif|Celanese Corporation (1965) image:Sfnb.gif|Security First National Bank (1966) image:Continental logo.gif|Continental Airlines (1968) image:Rockwell_int.gif|Rockwell International (1968) image:ATT-Bell-1969-logo.png|AT&T (1969) image:Dixie69.gif|Dixie (1969) image:Quaker71.png|Quaker Oats(1971) image:Unitedway72.jpg|United Way (1972) image:United airlines_logo73.gif|United Airlines (1974) image:Warner_logo.gif|Warner Communications (1972) image:Avery_int.gif|Avery International (1975) image:Girl_scouts.jpg|Girl Scouts (1978) image:Minolta_logo.gif|Minolta (1978) image:Frontier_air.gif|Frontier Airlines (1981) image:Attglobe.gif|AT&T (1984) image:Ywca88.gif|YWCA (1988) image:jomo.jpg|Japan Energy Corporation (1993) Quotes "My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it." | ||||||||||||
|
--> | |||||||||||||
![]() |
|
| |