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Robert J. Bach, commonly known as Robbie Bach, is the President of Entertainment & Devices Division at Microsoft. He leads the division that is responsible for the Xbox, Xbox 360, Zune, , Windows Mobile and the Microsoft TV platform.
Biography Robbie Bach was born in Peoria, Ill on December 31,1961. He is the son of a former Schlitz Brewing executive. He was a gifted athlete and played competitive tennis at the University of North Carolina where he lived in the same dorm as Michael Jordan. After graduating from UNC with a bachelors degree in economics he worked as a financial analyst at Morgan Stanley. He went on to receive an MBA from the Stanford Graduate Business School. He joined Microsoft in 1988. He is married with 3 children. Microsoft Career Robbie Bach has overseen some of Microsoft's most successful projects. Microsoft Office As the top marketing executive in charge of Microsoft Office during the 1990s Bach battled against Corel and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite is now Microsoft's second most profitable product suite garnering billions in revenue. Microsoft Europe From 1990 to 1992, Bach served as the business operations manager for Microsoft Europe, reporting to the president of Microsoft Europe in Paris, where he coordinated business planning and strategy, budgeting, and special projects. He helped unify Microsoft's once-divided European local units. Chief Xbox Officer Bach was the top executive in charge of Microsoft's gaming consoles Xbox and Xbox 360. Under Bach's leadership Xbox passed Nintendo's GameCube as the Zune Bach is now leading the charge against Apple Computer's iPod with Microsoft's Zune. Microsoft Titles Boys and Girls Club Bach sits on the board of governors for the Boys & Girls Clubs of America and is the chairman of the Entertainment Software Association. | ||||||||
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