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A Preteen or pre-teen refers to a stage of human development during childhood. Typically a preteen is eight years old or older and is not yet adolescent (that is, has not yet undergone puberty).
Psychological development Preteens are developing a more realistic view of the world in several ways: While these traits may sound similar to those of teenagers, preteens think more similary to children than they do to teenagers, and these traits are still very undeveloped. Many schools attempt to develop these feelings through the use of lessons tailored specifically to preteens' developing worldview. For example, debates on touchy moral issues (i.e. drugs or alcohol) are sometimes introduced in the upper elementary school grades, as well as classes on current events. Preteens are also known for their brand consumption, and are a heavily targeted market of many advertisers. Their tendency to buy brand-name items may be due to a desire to fit in, although the desire is not as strong as it is with teenagers. Many of these brands names fall under clothing and music. Tween Tween is a neologism and marketing term, especially in the West, which means roughly the same thing as preteen; generally in the age range of 8 to 12 years old.• Marketers describe the driving psychographic motivation of this group as desperately wanting to be a teen, but not about to stop being a little kid. Notes | ||||||||
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