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Powerade (or POWERADE, as stylized on logos) is a sports drink by The Coca-Cola Company and currently number two in the sports drink market worldwide. It was first introduced in 1988, starting in soda fountains. By 1992 the beverage was launched nationally in the United States. POWERade's primary competitor is Gatorade. POWERade has grown to take about 16 percent of the United States market in its category. Gatorade remains the market leader with about 83 percent market share.
Marketing In 1992, POWERade became the official sports drink of the 1992 Olympic Games alongside Aquarius, another sports drink made by Coca-cola. In July 2001, Coca-Cola launched a new formula for POWERade including vitamins B3, B6 and B12, which play a role in energy metabolism. In July 2005, the Coca-Cola Company updated the bottles of the standard POWERade to a new sport-grip bottle. In 2005, POWERade introduced POWERade Option to the United States, no doubt in response to Gatorade's popular Propel. Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration "option". POWERade also conducted a marketing campaign that took advantage of the rumors surrounding the sequels to the first Matrix movie, The Matrix Reloaded and The Matrix Revolutions, wherein an agent would encourage viewers to "Drink more POWERade". POWERade vending machines can also be seen in some levels of the Enter the Matrix video game ,and the option flavor 'Matrix Green' was also developed as part of this campaign. It was also featured in Tony Hawk's American Wasteland. Flavors It comes in many flavors, including: International flavors: In Canada there are a few other flavors available, including: In Europe there are a few other flavors available, including: In New Zealand flavours also include: In Australia flavours also include: Discontinued Flavors Option Flavors Trivia | ||||||||
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