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Orange Julius is a fruit smoothie, created by blending frozen orange juice, ice cubes, and a mixture of powdered sugar and dairy creamer. It has been a popular fruit drink for nearly eighty years. It is the signature product and namesake of a food service franchise frequently located in public places such as shopping malls, airports, and amusement parks, primarily in the United States and Canada. The first location was an orange juice stand opened in Los Angeles in 1926, by a man named Julius Freed. Sales were initially modest, about $20 a day (in adjusted value, for 2006, that's the equivalent of $211). In 1929, Bill Hamlin, Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach. Freed's stand began serving the drink, which had a frothier, creamier texture. The sales at the stand increased substantially after the introduction of the new drink, going up to 100 dollars a day. In the 1970s and early 1980s, Orange Julius beverage stands used the image of a devil with a pitch fork (similar to that of the Arizona State University mascot, Sparky) around an orange. The company later dropped the logo after threats of a lawsuit from the alumni association. In 1987, the Orange Julius chain was bought by International Dairy Queen. IDQ, and by inclusion since 1999, Berkshire Hathaway, owns the rights to all Orange Julius stores, and have expanded the chain so its drinks are included in many of their Dairy Queen mall stores, called Treat Centers. In 2004, Orange Julius successfully launched a line of Premium Fruit Smoothies to compete with smoothie competitors such as Jamba Juice and Smoothie King.
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