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    Omnicom redirects here. For the Legion of Super-Heroes device, see List of Legion of Super-Heroes items

    The Omnicom Group () is the world's largest advertising agency holding company in terms of revenue (number two is WPP Group plc). Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services.

    Omnicom's marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Luntz-Maslansky Strategic Research and Porter Novelli. In 2005, Omnicom acquired its first search engine marketing firm, Chicago-based Resolution Media.

    Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.


        Omnicom Group
            Quick facts
                Advertising and Media
                Public Relations
                CRM
                Specialty
            Competition
            Timeline
            Governance
                Company websites
                Productions

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    Quick facts
      Revenue (2004): 9747.20 M
      Employees (2004): 61,000

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    Advertising and Media
      TracyLocke

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    Public Relations

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    CRM
      Alcone Marketing Group
      Direct Partners
      GMR Marketing
      Grizzard Communications Group
      Integer Group
      LLKFB
      Organic (company)|Organic
      Rapp Collins Worldwide
      Russ Reid Co.
      Targetbase
      U.S. Marketing & Promotions

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    Specialty
      Davie-Brown Entertainment

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    Competition
    In order of revenue

      Havas (Delisted from NASDAQ)

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    Timeline

      1986 Omnicom established

      1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m

      1993 Omnicom invests in ailing UK group Aegis



      1996 Omnicom sells 13% holding in Aegis for £45.4m


      1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%





      1998 takes 20% of I&S, Japan's eighth-largest ad agency









      2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)


      2005 buys Resolution Media

      2005 buys Luntz-Maslansky Stategic Research


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    Governance
    The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard Coleman, Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John R. Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.

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    Company websites

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    Productions




     
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