LG Group (slogan: "Life's Good") is a large South Korean chaebol (conglomerate), producing electronics (including domotics), mobile phones, and petrochemical products.
Created in 1947 as "Lucky-Goldstar", it assumed the abbreviated name of "LG" in 1995. Before then, many electronic products were sold under the brand name Goldstar, while some other household products (not available outside Korea) were sold under the brand name of "Lucky." The Lucky brand was famous for producing household cleaning products and laundry detergents in South Korea. Before massive industrialization of South Korean society, the name Lucky was synonymous with toothpaste (similar to Kleenex referring to a facial tissue paper).