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KLUV, branded as K-LUV (K-Love), is a radio station transmitting on 98.7 FM, serving the Dallas/Fort Worth metroplex in Texas. KLUV was first established in 1983 and bills itself as a "Classic Top 40" station. In the 1970s, the 98.7 frequency was used by KNUS, a popular Top 40 station in Dallas/Fort Worth, owned by Gordon McLendon. KNUS had previously been an all-news and then a progressive rock station, as "K-News." When McLendon sold his AM Top 40 flagship KLIF to Fairchild Industries in 1972, he offered them KNUS as well, but Fairchild declined. As part of the sale, McLendon agreed not to operate any AM station within a 150-mile radius, but since the agreement did not forbid him to operate an FM station, McLendon continued to operate KNUS and morphed it into a rock-based Top 40 station which played hit music without the "bubblegum" and "teeny-bopper" material. KNUS eventually transitioned into a more mainstream Top 40, and it paid off when the station passed KLIF in the ratings in the fall of 1975, becoming one of the first FM Top 40 stations to defeat its chief AM competitor. By the end of the 1970s, however, KNUS had fallen out of the top ten, and the station switched to an adult contemporary format as KLVU in 1981 before adopting the current oldies format in 1983. Currently, as with many oldies stations around the United States, the majority of records played on KLUV were first released in the mid 1960s to early 1980s. Starting in 2002, the station was temporarily the "radio home" of the Dallas Cowboys, featuring live broadcasts of their games. In 2006 Dallas Cowboys broadcasts will move to KTCK. KLUV is currently owned by CBS Radio and affiliated with the CNN Radio Network. In 2005, with the retirement of long-time radio veteran Ron Chapman, KLUV picked up noted Dallas news personality Jody Dean as replacement. Each year, on Memorial Day weekend, KLUV features a "Top 500 Countdown" in which the top 500 oldies, as picked by the station's listeners, are played in descending order, all weekend long. KLUV recently launched an HD Radio station called "The Fab Format", where fans of The Beatles can hear their music 24/7 on 98.7 HD-2 (HD Radio needed). *
Past Logos Image:Kluvlogo old2.jpg|K-LUV logo used in 1984-1998. Image:Kluvlogo old.jpg|K-LUV revamped logo used in 1998-2005. | |||||||||||||||||||||||||||||||||
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