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GUARANÁ POWER is an energy softdrink produced by a guaraná farmers cooperative from Maués in the Brazilian Amazon, in collaboration with The Power Foundation. The farmers have organised themselves in response to the activities of the multinational corporations Ambev and PepsiCo, a cartel whose monopoly like position on the purchase of the raw material has driven the price of guaraná berries down 80%, while the cost of their products to the consumer has risen.
GUARANÁ POWER employs global brands and their strategies as raw material for a counter-economic position while reclaiming the original use of the Maués guaraná plant as a powerful natural tonic, not just a symbol.
GUARANÁ POWER contains original Maués guaraná for energy and empowerment.
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