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Google Maps (for a time named Google Local) is a free web map server application and technology provided by Google that powers many map-based services including Google Maps, Google Ride Finder and embedded maps on third-party websites via the Google Maps API. It offers street maps, a route planner and an urban business locator for Australia, Canada, Japan, New Zealand, the United States, most western European countries, numerous cities in Eastern Europe (street coverage in Moscow and St. Petersburg and main highways connecting Kiev, Minsk, Vilnius, Riga, Tallinn, and others), the Canary Islands, and Brazil, and satellite images for the whole world. A related product is Google Earth, a standalone Apple Mac, Windows and Linux program that offers enhanced globe-viewing features. Features Google Maps features a map that can be navigated by dragging the mouse, or zoomed in (scrolling the mouse wheel up) and out (scrolling the mouse wheel down) to show detailed street information. The user can also control the map with the arrow keys to move to the desired location. To allow for quick movement, the "+" and "-" keys can be used to control the zoom level. Users may enter an address, intersection or general area to quickly find it on the map. Search results can be restricted to a certain area, thanks to Google Local. For example, someone can enter a query such as "Waffles in Ottawa"* to find restaurants serving waffles near the city. This can be used to find a wide variety of businesses, such as theatres, restaurants and hotels. Like many other map services, Google Maps allows for the creation of driving directions. It gives the user a step-by-step list of how to get to their destination, along with an estimate of the time required to reach it and the distance between the two locations. Google Maps offers three viewing modes by default: Map (Street map views), Satellite (satellite and high-resolution aerial photographs) and Hybrid (Street maps overlaid on satellite and high-resolution aerial photographs). The "link to this page" link on each Google Maps map targets a URL which can be used to find the location on the map at a later time. The latitude and longitude can be used as input to NASA World Wind or TerraServer-USA, which in some cases have higher-resolution imagery. Satellite view
Implementation Like other Google web applications, a large amount of JavaScript was used to create Google Maps. As the user drags the map, the grid squares are downloaded from the server and displayed to the user. When a user searches for a business, the location is pin-pointed with a red pin, which is actually a transparent PNG placed over the map. The technique of providing greater user-interactivity by performing asynchronous network requests with Javascript and XML has recently become known as Ajax. Specifically, Google Maps was built using the AjaXSLT framework. The GIS (map) data used in Google Maps are provided by Tele Atlas and NAVTEQ, while the small patches of high-resolution satellite imagery are largely provided by DigitalGlobe and its QuickBird satellite, with some imagery also from government sources. The main global imagery base called NaturalVue was derived from Landsat 7 imagery by MDA Federal (formerly Earth Satellite Corporation). This global image base provides the essential foundation for the entire application. The underlying technology used in both Google and Yahoo! maps is available from deCarta (formerly Telcontar). Extensibility and customization
Google Maps API The Google Maps API was created by Google to facilitate developers integrating Google Maps into their web sites, with their own data points. It is a free service, that currently does not contain ads, but Google states in their terms of use • that they reserve the right to display ads in the future. By using the Google Maps API you can embed the full Google Maps on an external web site (minus driving directions and KML). Start by creating an API Key •, it will be bound to the web site and directory you enter when creating the key. Creating your own map interface involves adding the Google JavaScript code to your page, and then using Javascript functions to add points to the map. When the API first launched it lacked the ability to geocode addresses, requiring you to manually add points in (latitude, longitude) format. This has since been rectified. At the same time as the release of the Google Maps API, Yahoo! released their own Maps API • . Both were released to coincide with the O'Reilly Web 2.0 Conference. Yahoo! Maps lacks international support and aerial photos, but included a geocoder in the first release. As of October 2006, Google Gadgets' Google maps implementation is much easier to use with just the need of one line of script. The drawback is that it is not as customizable as the full API. Development Google Maps was first announced on the Google Blog on February 8, 2005 and was located at http://maps.google.com/. It originally only supported users of Internet Explorer and Mozilla web browsers, but support for Opera and Safari was added on February 25, 2005. Currently (July 1, 2006) Internet Explorer 6.0+, Firefox 0.8+, Safari 1.2.4+, Netscape 7.1+, Mozilla 1.4+, and Opera 8.02+ are supported (see Google Maps Help). It was in beta for 6 months before becoming part of Google Local on October 6, 2005. Googles use of Google Maps The main Google Maps site includes a local search feature, finding businesses of a certain category in a geographic area. Google Mars Google Mars provides a visible imagery view, like Google Moon, as well as infrared imagery and shaded relief (elevation). Users can toggle between the elevation, visible, and infrared data, in the same manner as switching between map, satellite, and hybrid modes of Google Maps. In collaboration with NASA scientists at Arizona State University, Google has provided the public with data collected from two NASA Mars missions, Mars Global Surveyor and 2001 Mars Odyssey. At present, you cannot use the Google Earth desktop client to access the data, but the feature is in development. It is currently not known whether or not Google Mars will become a stand-alone program. Google Moon
Google Ride Finder Google launched an experimental Google Maps-based tool called Ride Finder*, tapping into in-car GPS units for a selection of participating taxi and limousine services. The tool displays the current location of all supported vehicles of the participating services in major cities, including Chicago and San Francisco on a Google Maps street map. Google Transit In December 2005, Google launched Google Transit*. This is a beta web application (listed in Google Labs), that plans a trip using public transportation options. It is currently available for Portland, Oregon; Eugene, Oregon; Honolulu, Hawaii; Pittsburgh, Pennsylvania; Seattle, Washington; and Tampa, Florida in the USA. The service calculates route, transit time and cost, and can compare the trip to one using a car. Copyright Google Maps Terms and Conditions* state that usage of material from Google Maps is regulated by Google Terms of Service* and some additional restrictions. Terms and Conditions, among others, state: For individual users, Google Maps ... is made available for your personal, non-commercial use only. For business users, Google Maps is made available for your internal use only and may not be commercially redistributed ...* Criticism Street map overlays, in some areas, may not match up precisely with the corresponding satellite images. The street data may be entirely erroneous, or simply out of date: The biggest challenge is the currency of data, the authenticy of data," said Google Earth representative Brian McLendon. In other words: The main complaints the Google guys get are "that's not my house" and "that's not my car." Google maps satellite images are not in real time; they are several years old. * Google maps has gained most acclaim by web developers. GIS professionals however, tend to regard Google maps as a rather simplistic viewing tool compared to the features offered by standalone GIS applications. There is also some disappointment among developers that the potential of Google's geocoding technology is limited by legal restrictions in some countries for web application development, notably the UK, where postcodes cannot be easily translated into latitudes and longitudes like Zip codes in the US. This is due to the crown copyright over this geographical data. Some sites have managed to circumvent this problem by purchasing their own postcode data and combining this with Google Maps. The usage of Google Maps on a large scale outside the US remains limited. See also Comparable services Google Maps discussion websites Examples of web tools employing Google Maps Websites collecting Google Maps aerial views | |||||||||||||
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