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History Freelanthropy was started in 2004 to help non-profit organizations raise money online. Freelanthropy was started to tap the power of "pay per click" or PPC search advertising for non-profit organizations. In August of 2004 along with its parent company, Freelanthropy was merged with Vendare Media and Freelanthropy launched to the public in early 2005 with its first product, the Charitable Toolbar, powered by Yahoo! and AskJeeves (now Ask.com) search services. With a change in strategic direction at Vendare Media, Freelanthropy's progress was halted until early 2006 following an ownership change. Dan Sheehy, who had originally conceived the idea, purchased Freelanthropy from Vendare in December 2005. Current Business Freelanthropy still offers free customized browser search toolbars to non-profit organizations, but has expanded to include a consumer search portal that allows users to designate support for any one of more than 1.3 million 501(c) and 527 group organizations (registered US non-profits) in Freelanthropy's database. In 2006 Freelanthropy entered into a new multi-year partnership with Yahoo! who now exclusively powers the search experience for both Freelanthtropy's custom browser toolbars as well as the Freelanthropy.com search portal. Ask.com is no longer involved. Freelanthropy also helps to generate revenue for its non-profit partners through its "Shop & Give" directory which includes hundreds of online merchants. When people access any of these merchants through Freelanthropy's Shop & Give program, money is raised for the designated non-profit organization. All of Freelanthropy's services are completely free for its non-profit partners, their constituents, as well as the general public that support charities through the Freelanthropy.com search portal. See Also | ||||||||
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