|
The Federal Identity Program (FIP) is the Canadian government's corporate identity program. The purpose of the FIP is to clearly identify each program and service of the government or the Government of Canada in general. Managed by the Treasury Board Secretariat, this program and the government's communication policy help to shape the public image of the government. In general, logos – or, in the parlance of the policy, visual identifiers – used by government departments other than those specified in the FIP must be approved by the Treasury Board. In 1969, the Official Languages Act was established to ensure the equality of English and French in all federal jurisdictions. That same year, a task force found that the Canadian government was conveying a confused image to the populace through a hodge-podge of symbology and typefaces (fonts). In 1970, the FIP was created to standardize a corporate identity for the Canadian government.
Applications The Federal Identity Program covers approximately 160 institutions and over 20,000 facilities across Canada and worldwide. Among the applications are stationery, forms, vehicular markings, signage, advertising, published material, electronic communications, audio-visual productions, expositions, personnel identification, awards, plaques, packaging, buildings, labelling, and identification of equipment. Components There are numerous basic components of the Federal Identity Program: the Canada wordmark and two corporate signature types with national symbols and bilingual titles, all of which are rendered consistently. Canada wordmark The Canada wordmark is mandatory on virtually all of the applications mentioned above. Established in 1980, the Canada wordmark is essentially a logo for the Government of Canada: it consists of the word "Canada" written in a serif font, a modified version of Baskerville Old Face, with a Canadian flag over the final 'a'. In a 1999 study commissioned by the federal government, 77% of respondents remembered seeing the Canada wordmark at some point in the past.* Due to the logo's simplicity and pervasiveness as an identifier, it is likely more had seen it and forgotten. Corporate signatures There exist two basic types of FIP corporate signatures, each having a bilingual title and one of two symbols. The title is rendered in one of three typefaces of the sans serif Helvetica family, selected for its simplicity and modernity. | ||||||||
|
| |||||||||
 |
|
| |