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Graphic designers sometimes employ faux Cyrillic typography to give a Soviet or Russian feel to text, by replacing Latin letters with Cyrillic letters resembling them in appearance. A simple way to accomplish this is to replace capital letters R and N with Cyrillic Я and И, for some "Яussiaи flavor". Other examples include Ш for W, Ц for U, Г for r, Ф for O, Д for A, and Ч or У for Y. This effect is usually restricted to text set in all-caps. In Cyrillic typography, most upright lowercase letters resemble smaller uppercase letters, unlike the more distinctive forms of Latin-alphabet type (cursive Cyrillic letters are more differentiated). This is a common Western trope used in book covers, film titles, comic book lettering, and artwork for computer games which are set in the Soviet Union or Russian Federation. An early example was the logo for Norman Jewison's film The Russians Are Coming, the Russians Are Coming; more are listed below. Not all names with Cyrillic-like characters in them are Faux Cyrillic. An example is the imitation of small children's erroneous writing of mirrored letters, such as the mirrored "R" in the Toys "Я" Us American toy store name. None of the Cyrillic characters below are pronounced the same way as their Roman lookalikes:
Examples of faux Cyrillic See also | ||||||||
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