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    Mario Moreno Reyes (August 12, 1911April 20, 1993) was a comedian of the Mexican theatre and film industry. His interpretation of Cantinflas, a character originating in the pelado, the impoverished campesino-cum-slumdweller that came to represent the national identity of Mexico, earned him popularity with the common people that he was able to parlay into a long, successful film career that included a foray into Hollywood. Charlie Chaplin once called him "the greatest comedian in the world," and he is often referred to as the "Charlie Chaplin of Mexico".

    While some of films were dubbed into English for American audiences, and his work found some favor among the people of France, the wordplay of his Spanish-language humor did not translate particularly well into other languages. However, he was wildly successful in Spanish-speaking Latin America, where he still has many devoted fans.

    As a pioneer of the cinema of Mexico, Moreno helped usher in its golden era. His success, as part of Mexico's cinematic blossoming, helped establish Mexico as the entertainment capital of Latin America. In addition to being a business leader, he also became involved in Mexico's tangled and often dangerous labor politics. Although he was himself politically conservative, his reputation as a spokesperson for the downtrodden gave his actions authenticity and became important in the early struggle against charrismo, the one-party government's practice of coopting and controlling unions.

    Moreover, his character Cantinflas, whose identity became enmeshed with his own, was examined by media critics, philosophers, anthropologists, and linguists, who saw him variably as a danger to Mexican society, a bourgeois puppet, a kind philanthropist, a venture capitalist, a transgressor of gender roles, a pious Catholic, a verbal innovator, and a picaresque underdog.

    In effect, Moreno was all of these. His character Cantinflas, in attempting to encompass the identity of an entire nation, developed the contradictions and complexities inherent in any attempt to epitomize a country as complex and contradictory as Mexico.


        Cantinflas
            Personal life
            Origin of name
            Entertainment career
                Cantinflismo
                Film career
            Impact
            Critical response
            Bibliography
            Filmography
            Notes
    Subject NameCantinflas
    Image NameCantinflas.jpg
    Date Of Birth12 August 1911
    Place Of BirthMexico City, Mexico
    Date Of DeathApril 20, 1993

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    Personal life
    Born the sixth of thirteen children to Pedro Moreno Esquivel, an impoverished mail carrier, and Soledad Reyes, Moreno was born in the Santa María la Redonda neighborhood of Mexico City, and grew up in the rough Tepito barrio.

    He served as president of the Mexican actor's guild known as Asociación Nacional de Actores (ANDA, "National Association of Actors") and as first secretary general of the independent filmworkers' union Sindicato de Trabajadores de la Producción Cinematográfica (STPC).

    Following his retirement, Moreno devoted his life to helping others through charity and humanitarian organizations, especially those dedicated to helping children. His contributions to the Catholic Church and orphanages made him a folk hero in Mexico.

    In 1993, after his death in Mexico City from lung cancer, thousands appeared on the rainy day for his funeral. The ceremony was a national event, lasting three days. His body lay in state in the Rotonda de los Hombres Ilustres (Rotunda of Distinguished Men) and he was honored by many heads of state and the United States Senate, which held a moment of silence for him.

    After his death, a 12-year legal battle ensued between Mario Moreno Ivanova, Cantinflas' adoptive son and heir to his estate, and the actor's blood nephew, Eduardo Moreno Laparade over the control of 34 of films made by Cantinflas. The nephew claimed his uncle gave him a written notice to the rights for movies on his deathbed. Moreno Ivanova argued he is the direct heir of Cantinflas and the rights belong to him. Moreno Laparade won the lawsuit twice , but Moreno Ivanova eventually triumphed after two appeals.

    At the same time, another legal battle ensued between Columbia Pictures and Moreno Ivanova over control of these films. Columbia claims that it bought the rights to the 34 films four decades ago with the court noting several discrepancies in the papers. Moreno Ivanova wanted the rights to the films to remain his and more generally, Mexico's, as a national treasure. On June 2, 2001 the eight year battle was resolved with Columbia retaining ownership over the 34 disputed films.

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    Origin of name
    As a young man, Cantinflas performed a variety of acts in travelling tents. It was also in the tents that he earned the nickname "Cantinflas"; however, the origin of the name is obscured by legend. According to one obituary, "Cantinflas" is a meaningless name invented to prevent his parents from knowing he was in the entertainment business, which they considered a shameful occupation. In another version, the Mexican media critic and theorist Carlos Monsiváis cites a legendary account of the origin of Cantinflas' characteristic speech:
    According to a legend that he agrees with, a young Mario Moreno, overwhelmed by stage fright, once, in the Ofelia carpa, forgets his original monologue. He begins to say what comes to mind in a complete emancipation of phrases and words, and what comes to mind is an incoherent brilliance. His assistants recite his attack on syntax, and Mario becomes aware of it: destiny has placed in his hands the distinctive characteristic, the style that is manipulation of chaos. Weeks later, the name that will mark the invention is invented. Someone, taken in by the nonsense, screams: "Cuanto inflas!" C' ntinflas (You're annoying!) or "En la cantina inflas!" (You become egotistical in the barroom). The contraction catches on and becomes proof of the baptism that the character needs.


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    Entertainment career

    Before starting his professional life in entertainment, he explored a number of possible careers, such as medicine and professional boxing, before joining the entertainment world as a dancer. By 1930 he was involved in Mexico City's carpa (travelling tent) circuit, performing in succession with the Ofelia, Sotelo of Azcapotzalco, and finally the Valentina carpa, where he met his future wife. At first he tried to imitate Al Jolson by smearing his face with black paint, but later separated himself to form his own identity as an impoverished slum dweller with baggy pants, a rope for a belt, and a distinct mustache. In the tents, he danced, performed acrobatics, and performed in the roles of several different professions.

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    Cantinflismo
    In 1936, Moreno made his debut in Mexico City's Folies Bergère Theater. Now removed from the lower-class environment that pandered to baser humor, cantinflismo, the political joke that challenged the notion that Cantinflas' nonsense was vacuous, was born. In 1937, the politician Vicente Lombardo Toledano responded to a political rival: "If labor leader Luis Morones has decided to show his dialectical prowess, let him argue with Cantinflas." Now directly invoked in the debate, Cantinflas responded:
    Ah! but let me make one thing clear, I have moments of lucidity, and I speak very clearly. And now I will speak with clarity...Friends! There are moments in my life that are really momentary...And it's not because one says it, but we must see it! What do we see? that's what we must see...because, what a coincidence, friends, that supposing that in the case—let's not say what it could be—but we must think about it and understand the psychology of life to make an analogy of the synthesis of humanity. Right? Well, that's the point!


    Media figures and intellectuals fleshed out the definition and applications of cantinflismo in subsequent publications. Monsiváis interprets it in the context of the left-leaning presidency of Lázaro Cárdenas, calling it a "mockery of proletariat discourse from glorious senselessness". But perhaps the contemporary writer Miguel del Río's elaboration is the most eloquent:
    It's as if Cantinflas were, more than anyone, the Mexican dictator of optimism ... he flirts with politics as if he were the most experienced politician. He becomes a leader and a proletariat, with only the change of a hat or a phrase.

    The political bent of Moreno's work was a marked turn, and his comedic innocence no longer sufficed to shield him from the criticism that political involvement entailed.

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    Film career

    In the mid-1930s, Cantinflas met Russian producer Jacques Gelman and subsequently partnered with him to form their own film production venture. Gelman produced, directed, and distributed, while Cantinflas acted. Cantinflas made his film debut in 1936 with No te engañes corazón but the film received little attention. He established Posa Films in 1939, producing short films that allowed him to develop the Cantinflas character, but it was in 1940 that he finally became a movie star, after shooting Ahí está el detalle ("There's the rub," literally "There lies the detail"). The phrase that gave that movie its name became a Cantinflas catch phrase for the rest of his career. The film was a breakthrough in Latin America and was later recognized by Somos magazine as the 10th greatest film produced largely in Mexico. By this time, his popularity was such that he was able to lend his prestige to the cause of Mexican labor, representing the National Association of Actors in talks with President Manuel Ávila Camacho. The talks did not go well, however, and, in the resulting scandal, Moreno took his act back to the theatre.



    On August 30, 1953, Cantinflas began performing his theatrical work Yo Colón ("I, Columbus") in the Teatro de los Insurgentes, the same theatre that had earlier been embroiled in a controversy over a Diego Rivera mural incorporating Cantinflas and the Virgin of Guadalupe. Critics, including the PAN and archbishop Luis María Martínez, called the work blasphemous, and it was eventually painted without the image of the Virgin.

    Yo Colón placed Cantinflas in the character of Christopher Columbus, who, while continually "discovering America", made comical historical and contemporary observations from fresh perspectives. The jokes changed nightly, and Moreno continued to employ his word games and double entendres to jab at politicians.

    In 1956, Around the World in Eighty Days, Cantinflas' American debut earned him a Golden Globe for Best Actor in a musical or comedy.

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    Impact


    Among the things that endeared him to his public was his comic use of language in his films; his characters (all of which were really variations of the main "Cantinflas" persona but cast in different social roles and circumstances) would strike up a normal conversation and then complicate it to the point where no one understood what they were talking about. The Cantinflas character was particularly adept at obfuscating the conversation when he owed somebody money, was courting an attractive young woman, or was trying to talk his way out of trouble with authorities, whom he managed to humiliate without their even being able to tell. This manner of talking became known as Cantinfleada, and it became common parlance for Spanish speakers to say "¡estás cantinfleando!" (loosely translated as you're pulling a "Cantinflas!" or you're "Cantinflassing!") whenever someone became hard to understand in conversation. The Real Academia Española officially included the verb cantinflear, cantinflas, and cantinflada

    The Mario Moreno "Cantinflas" Award is handed out annually for entertainers who "represent the Latino community with the same humor and distinction as the legendary Mario Moreno "Cantinflas" and who, like Cantinflas, utilizes his power to help those most in need."

    In 2002, Salvadorean-American (although self-described Chicano) artist, comedian, and Culture Clash member Herbert Sigüenza began performing a one-man show based on Cantinflas that toured nationally. The play, in both English and Spanish, incorporated motifs common in many of Cantinflas' films, and Sigüenza recreated many of the actor's physical comedy routines, such as his characteristic walk.


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    Critical response
    Cantinflas is sometimes seen as a Mexican Groucho Marx character, one who uses his skill with words to puncture the pretensions of the wealthy and powerful, the police and the government. Historian and author of Cantinflas and the Chaos of Mexican Modernity, writes, "Cantinflas symbolized the underdog who triumphed through trickery over more powerful opponents" and presents Cantinflas as a self image of a transitional Mexico. Gregorio Luke, executive director of the Museum of Latin American Art said, "To understand Cantinflas is to understand what happened in Mexico during the last century."

    For his part, Monsiváis interprets the Moreno's portrayals in terms of the importance of the spoken word in the context of Mexico's "reigning illiteracy" (70% in 1930). Particularly in the film El Analfabeto, (The Illiterate), "Cantinflas is the illiterate who takes control of the language by whatever means he can."

    The journalist Salvador Novo interprets the role of Moreno's character entirely in terms of Cantinflismo: "En condensarlos: en entregar a la saludable carcajada del pueblo la esencia demagógica de su vacuo confusionismo, estriba el mérito y se asegura la gloria de este hijo cazurro de la ciudad ladina y burlona de México, que es Cantinflas". ("In condensing them the leaders of the world and of Mexico, in the giving back to the healthy laughter of the people the demagogic state of their empty confusion, merit is sustained and glory is ensured for the self-contained son of the Spanish-speaking mocker of Mexico, who is Cantinflas.")

    In his biography of the comic, the scholar of Mexican culture Jeffrey M. Pilcher views Cantinflas as a metaphor for "the chaos of Mexican modernity", a modernity that was just out of reach for the majority of Mexicans: "His nonsense language eloquently expressed the contradictions of modernity as 'the palpitating moment of everything that wants to be that which it cannot be'." Likewise, "Social hierarchies, speech patterns, ethnic identities, and masculine forms of behavior all crumbled before his chaotic humor, to be reformulated in revolutionary new ways."

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    Bibliography
      Moreno, Mario "Cantinflas", 1969. Su Excelencia Mexico, D.F.: Gráficas Menhir, S.A.

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    Filmography




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    Notes

     
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