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Åre (pronounced ore-reh) is both a municipality in Jämtland County in northwest Sweden, and a village therein. The municipality covers an area of about 7300 km² and is Sweden's 11th largest by size. The municipal seat is located in Järpen with some 1,500 inhabitants; the village itself has a population of about 1,000. Åre, close to Mt. Åreskutan, is a major centre for alpine skiing in Sweden (Åre (ski area). It will host the FIS Alpine World Ski Championships 2007. 25% of the municipal industry is based on tourism, most notably the skiing resorts in Åre and Storlien. Åre would also have been the secondary site for the alpine events of Östersund in its bid for the organization of the XXIInd Olympic Winter Games, the 2014 Winter Olympics. Åre Bryggeri is also a brand of beer.
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